AFM
FEELD (the dating app for the curious) is launching AFM βA Fucking Magazineβ and βA Feeld Magazineβ. A print publication documenting and celebrating the many dimensions of desire, humanity, sexuality, and relationships that shape the lived experiences within and around the Feeld community. AFM aims to help foster physical connections among FEELDβs diverse community. The decision to invest in print reflects the brandβs broader mission of fostering meaningful connections, both with others and oneself. With reading remaining one of the top interests expressed by users on the app, AFMβs message is simple: read a fucking magazine.
Press: New York Times . Creative Review . The Brand Identity . Bloomberg . Dazed . The Atlantic . Elle . Hypebae . The Cut
Purchase: A Fucking Magazine
Client: FEELD
Role: Creative Director
Team: Blok Design, Andrew Peet, Nyomi Warren, Haley Mlotek, Maria, Dimitrova, Sarita Dwora, Becs Rainey
βThe magazine has been imagined as a physical object of desire, while the masthead and wordmark draw inspiration from 1980s French arts magazine FMR and 1960s arts journal/zine Fuck You: A Magazine.β
βInside its pages, the title brings together a diverse community of voices with a split of Feeld and non-Feeld members. Contributions from literary and creative minds like cover star Juliana Huxtable, James Ivory and Daphne Merkin explore everything from the beauty of self-expression to the pursuit of happiness in all its forms.β
βThroughout youβll see illustrations, designs, and photographs that bring a new depth to imagination. In short stories like βCelia, Celiaβ youβll be challenged to consider the ravages of hunger, and in poems like those by Rachel Long and Delilah McCrea the vision of Eden strikes the heart with the full force of desire. If, as acclaimed novelist and essayist Daphne Merkin writes in her incisive essay on erotic unhappiness, βsex, by its very nature, is not always what one dreams of, and more importantly, comes to an end,β followed by the aftermath of βdirty sheets, or getting ready, or simply oneself,β even this form of longing holds its own seductions.β
βThe magazineβs launch included several events across New York City and London and a travelling custom-designed mobile newsstand selling the inaugural edition, which is inspired by NYCβs street-side tradition.β