Samsung 837 VR

Samsung's US headquarters is located in New York's Meatpacking District. The facility is designed to convey Samsung's brand and powerful contents in its software communication and experiential event space. The programming and content curation of VR was rooted within 8 global categories containing all original, commissioned and partnered content.



Creative Direction: Cristian Ordonez
Spatial design / Programming: Siavash Khasha
Content Curation: Siavash Khasha, Mike Dudek 
Architectural Design Direction: Wonderwall
Photography: Wonderwall

The VR exhibit is an immersive platform for experiencing new worlds. VR video content is first organized into content categories. Highlights are edited from each video and tagged with lifestyle motivators. Multiples under the same motivator tag are edited together to create a single edit for that category, one for each of the 8 motivators.
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Programming a global playlist considers the opening to closing hours of 837. Both the VR Exhibit and Brand Wall content are an extension of the 8 motivators and categories to maintain tonal continuity.