Samsung NYC Flagship
Samsung's US headquarters is located in New York's Meatpacking District. The facility is designed to convey Samsung's brand and powerful contents in its communication and experiential event space. The programming and content curation of VR was rooted within 8 global categories containing all original, commissioned and partnered content.
Client: Samsung
Role: Art / Content Director, System Designer
Team: Cristian Ordonez, Ben Lory, Charlotte Van den Bosch, Julian Koschwitz, Helio Teles
Architectural Design Direction: Wonderwall
Photos: Nacasa & Partners (Event Photo: Matte Films)
“The interactive digital tables allow customers to explore, personalize, and curate their app portfolios based on visual mapping of their personal interests and ultimately transfer their selections to their own mobile devices.
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“In addition to personal app discover and curation, the interactive tables offer a full breadth of support and service videos for all Samsung devices. ”
“The VR exhibit is an immersive platform for experiencing new worlds. Content for the large scale screens are derived from existing VR experiences. Videos will be adaptations of their native VR format for the purposes of the VR Exhibit displays.
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“VR video content is first organized into content categories. Highlights are edited from each video and tagged with lifestyle motivators. Multiples under the same motivator tag are edited together to create a single edit for that category, one for each of the 8 motivators.”
“Programming a global playlist considers the opening to closing hours of 837. Both the VR Exhibit and Brand Wall content are an extension of the 8 motivators and categories to maintain tonal continuity. This would also apply for live event takeovers.”
