Nike, AIRMAX BIG HEAD

Nineties gaming culture was all about collecting coins, dodging enemies, and unlocking new cheat codes. Nike Virtual Studios channeled that mindset and reengineered the iconic Air Max 1 to highlight the details, colors and feelings of that era.

Introducing 'Big Head Origins’, and 'Big Head Mode’, our latest tribute to retro nostalgic gaming aesthetics and the digital worlds of the Nineties.

 

Client: Nike
Role: Creative Director
Team: Team Rolfes, Isaiah Andrew, Koji Yamamoto, Nikhil Pandit, Nik Rupp, Logan Moy, Bre Maris, Bryce Wong, Nicole Chow, Franchec Crespo, Elijah Hatem, Sejun Park

 
“Retro Big Head cheat code inspiration”