Nike Zoom Freak 4

Where do you go once you reach the top? The only place you can: Forward. Win or lose, Giannis β€˜Greek Freak’ never stops driving forward. He is constantly elevating his game while displaying freakish power and endurance. Giannis’ forward mentality, infinite energy, and explosive moves inspired the Zoom Freak 4 and the visual direction for the campaign.

 

Client: Nike X Nike Basketball
Role: Creative Director, Design Director
Team: Andres Silva Bello, Peter Toutant, Teddy Black, Bridget Hildebrandt, Juanita GonzalezValencia, Phil Dorsett, Gabe Cheung, Antonio Teixeira, I love dust

 
β€œThe Freak colorways and visual expressions of the campaign are inspired by the patterns of the Greek Coastline and Gianni’s electric energy.”
 
β€œThe beauty of the Greek coast which inspires this colorway serves as a nod to Giannis’s home and his roots.”
β€œDrawn from his playing style, the Zoom Freak 4 is designed to support longer strides and help enable athletes to propel up & out. Featuring Premium cushion and an evolved collar, the Zoom Freak 4 allows for explosive and comfortable Eurosteps.”
 
 
β€œZoom Air units are positioned under the forefoot of the light midsole, enabling you to power upward and forward. Whether you’re elevating to the rim, pulling up for a jump shot, or attempting a game-saving block, you’ll be ready to unleash your freak.”
 
β€œVisual explorations inspired by Giannis’s rise from undiscovered player to worldwide phenom. This colorway speaks to the freaky power and potential your game could have. ”