©Air Canada 'Momentum Diamonds' are an evolution of the visual platform portraying a sense of forward motion and momentum. The brief at hand was to utilized the AC diamonds for the Istanbul campaign, while still remaining true to the global platform.

Client: Air Canada
Role: Design Director, Designer
Team: Marie Pierre Blanchette

“The AC diamonds are applied as geometric patterns found in traditional Turkish artistry and mosaics.
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“The Istanbul campaign took over Toronto’s downtown buildings and billboards.”