Le Creuset

Le Creuset is a premium French cookware manufacturer best known for its colorful cast-iron cookware. For their latest nationwide launch, we created a brand platform for Oyster, their latest colorway. This included naming, logo, product hang tags, storybook, product guide, art direction and advertising. 

 

 

 
 

Creative Direction: Siavash Khasha, Todd Temporale,
Art Direction: Siavash Khasha, Jason Green
Design: Jason Green
Photography, motion: Sandy Nicholson 

 
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