Glorious & Free

Glorious & Free celebrates Canadian culture beyond the stereotypes of mountains, polar bears, maple leafs and canoes perceived worldwide. Published by House of Anansi Press, The 'Glorious & Free' book celebrates 33 remarkable Canadians. Told through a series of intimate interviews with photographs by Joanne Ratajczak, and featuring original illustrations by Frank Viva, the book is an inspirational and enduring vehicle to celebrate Canada's emerging identity.

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Purchase:  Amazon  .  Indigo 
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Press: The Globe & Mail . CBC . Nuvo

 

 
 

Creative Direction: Siavash Khasha
Art Direction, Design: Siavash Khasha
Promotional Content: Siavash Khasha
Portrait Photography: Joanne Ratajczak
 

Canada has long been celebrated for its diversity and described as a ‘cultural mosaic’. The brand language established the term ‘cultural kaleidoscope’ to best represent the county’s emerging multidimensional identity.

As a result, the deconstructed elements of a kaleidoscope ‘layers & depth’, ‘light & perspective’ were paired with the Canadian values of ‘diversity & hope’, ‘equality & acceptance’.

These pairings led to the ampersand as the symbol of inclusivity for the brand and book.
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Much like a kaleidoscope, the book cover aesthetic is constructed by using layers, depth and light. The hardcover showcases the required portraits and the semi–translucent jacket acts as the multidimensional viewing lens.
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The book’s red edges acts as the two red bars on each side of the flag, while the maple leaf symbol is replaced by the content in the centre.
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Throughout the book there are 33 original Frank Viva illustrations which embody the narrative of each profile and their personalities.
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The official launch took place at Holt Renfrew retail spaces nationwide. The month long installation was dedicated to the ‘Glorious & Free’ brand and book.
 
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