Glorious & Free

Glorious & Free celebrates Canadian culture beyond the stereotypes of mountains, polar bears, maple leafs and canoes perceived worldwide. Published by House of Anansi Press, The 'Glorious & Free' book celebrates 33 remarkable Canadians. Told through a series of intimate interviews with photographs by Joanne Ratajczak, and featuring original illustrations by Frank Viva, the book is an inspirational and enduring vehicle to celebrate Canada's emerging identity.

Available at  Amazon  +  Indigo 

 

 
 

Creative Direction: Siavash Khasha
Art Direction, Design: Siavash Khasha
Promo video: Siavash Khasha
Portrait Photography: Joanne Ratajczak
 

 
The brief for the cover referenced a kaleidoscope as a symbol of cultural diversity while showcasing each portrait. The deconstructed elements of a kaleidoscope (bold & dynamic, layers & depth, light & perspective) were paired with Canadian cultural values of (Glorious & Free, diversity & hope, equality & acceptance).

The pairings led to the ampersand as a conceptual kaleidoscope and symbol for the brand / book.
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The translucent book jacket reinforces the colour blocking of the Canadian flag. In addition, the book’s red edges acts as the two red bars on each side of the flag, while the maple leaf symbol is replaced by the content in the centre.
 
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Throughout the book there are 33 original Frank Viva illustrations which embody the narrative of each profile and their personalities.
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The official launch took place at Holt Renfrew nationwide. The month long installation was dedicated to the ‘Glorious & Free’ brand and book.
 
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