“To say that Pegasus is Nike’s most popular running shoe of all time somehow doesn’t do the shoe’s winding journey justice. Over four decades, it’s been edited, re-thought and re-invented over and over again. We’ve had lots of success and a few failures. Pegasus had to earn its reliable reputation and throughout the years, we worked towards this singular goal.”

“1983
Nike introduces Pegasus, its first mid-priced running shoe featuring pressurized Air technology, focused on performance and affordability. It was immediately popular, a clear sign that Nike hit all the right notes for the everyday runner.
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“You don’t build a 39-year legacy by standing still. You do it by relentlessly chasing down change. Made with at least 50% recycled content by weight, the Pegasus Turbo Next Nature has transformed plastic bottles into our most sustainable Flyknit yet. And turned scraps into ZoomX: our fastest, lightest foam ever. If a shoe can do all that, imagine where it will take you next. Because next is never done. ”

“Take the Windrunner, a garment designed for function as rain poured on runners in Portland, Oregon during offseason training. In 1978, when Diane Katz—Nike’s first professionally trained apparel designer—and Geoff Hollister—Nike’s third employee—first crafted the Windrunner, the activewear category barely existed. Katz looked to weather-resistant ski fabrics to inspire her vision, and she set out with invention in mind.”

“If you’re like most people, when you hear Nike, it immediately brings to mind an image of the classic Swoosh. As one of the world’s most well-known logos, it has come to hold so much meaning: a symbol of performance and principle, innovation and irreverence, creativity and change.”

“Loosely briefed by the brand’s co-founder Phil Knight, the task fell into the hands of Portland State University graphic design student Carolyn Davidson. With a short turnaround time in order to meet production deadlines, feedback was fast, direct, and not entirely enthusiastic. She arrived at the small, nondescript Oregon conference room that history would be made in with a variety of versions, including one that was simply a circle or hole (depending on your point of view). Having rejected four other potential options, the Swoosh was more reluctantly settled on than it was resoundingly celebrated. Knight’s initial hesitant reaction to it is now infamous.
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