Cecconi Simone

Cecconi Simone Inc. is a multi-disciplinary interior-design practice based in Toronto, owned and operated by Elaine Cecconi and Anna Simone. After 30 years of business, they sought a conceptual rebrand that embraces their individual personalities while celebrating their partnership.


Creative Direction: Siavash Khasha
Concept & Design: Siavash Khasha

The wordmark embraces the studio name by merging and transforming the letters into a dynamic logo.
Each business card presents the single unit wordmark while placing emphasis on each partner through the deboss and emboss treatment.
The lookbook covers introduce the partners and their perspective on client collaborations. The interior spreads showcase selected works, while the page colors transition from dark to light gray tones.