Archive Projects

 

 

Role: Creative Director, Designer

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Sugar is the only ingredient on nutrition labels without the % daily value. Sugargram is a Canadian Diabetes Association app that allows you to monitor and maintain your % daily sugar intake.
 
 
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Product rebrand for Meganut: hand crafted plant protein peanut butter designed for athletes.
 
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Published by Little Brown, ‘The Creativity Project’ embodies a collection of 40 creative contributors who collaborated and responded to each other’s work. This logo/ wordmark hybrid was used as the book cover and promotional materials.
 
 
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OLIO, is an original game created to reunite children in distress with their families and guardians. In collaboration with ‘NYC Office of Public Imagination’, Parsons School of Design and renowned game designer Eric Zimmerman. 
 
 
 
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Branding for ‘Tundra’ books 50th anniversary. Tundra is one of Canada’s premiere publishers of children’s books.
 
 
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The rebrand of Marketel Mccann Erickson is rooted in ‘Creative Connections”. This platform explores connectivity through a visual language derived from the letters ‘C’. Its visual presence can be adapted to support the various touch points of the brand.
 
 
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P.I.N.C “Perspective Is Never Complete” is an interactive study of first memories and emotional pathways. The data collected has been placed into twelve categories of emotions as well as associations. Emotions overshadowed all else in people’s memories. Many could not recall details, but rather certain feelings. The intent was not to define the memories but rather explore their emotional route and common elements to ultimately create links and patterns as a collective.