Archive Projects
Role: Creative Director, Designer
βSugar is the only ingredient on nutrition labels without the % daily value. Sugargram is a Canadian Diabetes Association app that allows you to monitor and maintain your % daily sugar intake. β
βProduct rebrand for Meganut: hand crafted plant protein peanut butter designed for athletes.β
βPublished by Little Brown, βThe Creativity Projectβ embodies a collection of 40 creative contributors who collaborated and responded to each otherβs work. This logo/ wordmark hybrid was used as the book cover and promotional materials.β
βOLIO, is an original game created to reunite children in distress with their families and guardians. In collaboration with βNYC Office of Public Imaginationβ, Parsons School of Design and renowned game designer Eric Zimmerman.Β β
βBranding for βTundraβ books 50th anniversary. Tundra is one of Canadaβs premiere publishers of childrenβs books.β
βThe rebrand of Marketel Mccann Erickson is rooted in βCreative Connectionsβ. This platform explores connectivity through a visual language derived from the letters βCβ. Its visual presence can be adapted to support the various touch points of the brand.
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βP.I.N.C βPerspective Is Never Completeβ is an interactive study of first memories and emotional pathways. The data collected has been placed into twelve categories of emotions as well as associations. Emotions overshadowed all else in peopleβs memories. Many could not recall details, but rather certain feelings. The intent was not to define the memories but rather explore their emotional route and common elements to ultimately create links and patterns as a collective.β