Archive Projects
Role: Creative Director, Designer
“Sugar is the only ingredient on nutrition labels without the % daily value. Sugargram is a Canadian Diabetes Association app that allows you to monitor and maintain your % daily sugar intake. ”
“Product rebrand for Meganut: hand crafted plant protein peanut butter designed for athletes.”
“Published by Little Brown, ‘The Creativity Project’ embodies a collection of 40 creative contributors who collaborated and responded to each other’s work. This logo/ wordmark hybrid was used as the book cover and promotional materials.”
“The rebrand of Marketel Mccann Erickson is rooted in ‘Creative Connections”. This platform explores connectivity through a visual language derived from the letters ‘C’. Its visual presence can be adapted to support the various touch points of the brand.
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“OLIO, is an original game created to reunite children in distress with their families and guardians. In collaboration with ‘NYC Office of Public Imagination’, Parsons School of Design and renowned game designer Eric Zimmerman. ”
“Since purchased by Macy’s, ©Trimfit, a legacy brand, nearing a century in the garment industry, approached us for a re-brand that would place them at the forefront of children’s apparel in North America. With a distinct focus on brand recognition, we produced a visual platform and produced ad campaigns flexible for any application. Cast study review by Brand New”
“Branding for ‘Tundra’ books 50th anniversary. Tundra is one of Canada’s premiere publishers of children’s books.”
“P.I.N.C “Perspective Is Never Complete” is an interactive study of first memories and emotional pathways. The data collected has been placed into twelve categories of emotions as well as associations. Emotions overshadowed all else in people’s memories. Many could not recall details, but rather certain feelings. The intent was not to define the memories but rather explore their emotional route and common elements to ultimately create links and patterns as a collective.”
“Website and digital presence for ‘Gas’, a production company specializing in print, interactive and graphic arts. Inspired by the studio’s work, the landing page allows the user to move, enlarge and distort all content.”