Google

Pop-up exhibition for the National Association of Broadcasters in Las Vegas. Google leveraged the space as a B2B platform to promote online and cloud-based products towards the broadcasting industry.

 
 

Creative Direction: Siavash Khasha
Strategy, Concept: Siavash Khasha
Spatial, Experiential Design: Siavash Khasha

 
 
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Inspired by the medium of broadcasting and Google’s focus on Cloud, the environmental concept and structure are derived from visualizing the invisible paths / motions of data and sound.
 
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The large scale waves establish flow and spatial structure for high traffic activity stations and theatre presentations, while the smaller waves provided resting and re-charging areas. Concealed in the back are the flex rooms to not disrupt the open concept and curved structure of the exhibition.
 
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The contained and immersive colored flex rooms balance the minimal and neutral toned concept of the exhibition. Color is also used for navigation and establishing demo zones.
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In place of a traditional hospitality zone, this large scale iconic ‘G’ holds up to 400 Google Pantone colored Cake Pops for the attendees.
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