Google

This immersive Google pop-up exhibit was part of the National Association of Broadcasters (NAB) show in Las Vegas. Google leveraged the space as a B2B platform to promote online and cloud-based products towards the broadcasting industry.

 
 

Creative Direction: Siavash Khasha
Strategy, Concept: Siavash Khasha
Spatial, Experiential Design: Siavash Khasha

 
 
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Inspired by the medium of broadcasting and Google’s focus on Cloud, the environmental concept and structure are derived from visualizing the invisible paths / waves of data and sound.
 
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The large scale waves establish flow and spatial structure for high traffic activity stations and theater presentations, while the smaller waves provided resting and charging areas. In addition, each wave highlights a Google color to better navigate high-traffic zones.
 
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The five meeting rooms are concealed in the back as to not disrupt the open concept and curved structure of the exhibition. Their contained and immersive colors balance the minimal and neutral tones of the exhibition.
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In place of a traditional hospitality zone, this large scale iconic ‘G’ holds up to 400 Google Pantone colored Cake Pops for the attendees.
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