Google

Pop-up exhibition for the National Association of Broadcasters in Las Vegas. Inspired by the medium of broadcasting and Google's focus on promoting  Cloud, the concept is derived from visualizing the invisible paths / motions of data and sound.

 
 

Creative Direction: Siavash Khasha
Spatial Design & Strategy: Siavash Khasha

 
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The large scale waves establish flow and spatial structure for high traffic activity stations and theatre presentations, while the smaller waves provided resting and re-charging areas. Concealed in the back are the flex rooms to not disrupt the open concept and curved structure of the exhibition.
 
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The contained and immersive colored flex rooms balance the minimal and neutral toned concept of the exhibition. Color is also used for navigation and establishing demo zones.
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In place of a traditional hospitality zone, this large scale iconic ā€˜Gā€™ holds up to 200 Google Pantone colored Cake Pops for the attendees.
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