The large scale waves establish flow and spatial structure for high traffic activity stations and theatre presentations, while the smaller waves provided resting and re-charging areas. Concealed in the back are the flex rooms to not disrupt the open concept and curved structure of the exhibition.
The contained and immersive colored flex rooms balance the minimal and neutral toned concept of the exhibition. Color is also used for navigation and establishing demo zones.
In place of a traditional hospitality zone, this large scale iconic ‘G’ holds up to 200 Google Pantone colored Cake Pops for the attendees.